11 Ways To Building A Brand

1. Determine Your Brand's Target Audience

The first thing one needs to do is to Kno who your brand targets are. In doing this you will have to find out the people that use your product or need your services. For instance if you are a company that manufacturers sanitary pads, then your target audience would be girls and women who are still seeing their menstrual circle. Another example is a company that offers home and office cleaning services. Your target audience will be high end customers who don't have the time to clean their homes as well as high end business people who don't know how to get cleaners for their offices or office space.

2. Establish A Brand Mission Statement

The first thing a brand owner needs to understand is what a mission statement really means. A mission statement means a formal summary of the aims and values of a company, individual or an organization. In creating your brand mission statement, you will have to pen down the aim of your brand creation and your brand values. The aim of your brand is the core reasons why you created your brand. Every brand must have the aim of creation and brand value. When you have all this, it will help in the creation of your brand mission statement. Your brand mission statement is what helps the brand not to lose sight of why it was created in the first place.

3. Research Brands Within Your Industry Niché

If one wants his or her brand to grow then one needs to research other brands that are in the same industry niché that your brand is in. In the course of the reserach you will need to find out what other brands like yours are doing, how they are impacting the market, their branding strategy, their way of doing business, how they market to clients, what kind of marketing strategies are they using, how big they are on social meida and what kind of corporate social investment are doing. All these will help you brand to focus on how you can serve your clients and potential clients better than the other brands on your niché as well as giving customers the utmost service that will make them prefer your brand to other brands in your niché. An example is when you check the weight of another brand in your niché on social media and you find out that the brand is big on Instagram alone, you can now take the opportunity other social media platforms like Facebook and Twitter gives. Nonetheless, you can still use Instagram but using Facebook ads, Facebook page, Twitter ads and sponsored social media ads can help you win more clients than the other brand.

4. Outline The Key Qualities And Benefits Your Brand Offers

As a brand owner it is important to outline the major qualities of your brand as well as the benefits clients and customers can get if they use your product or service. Customers and clients need to know what they will benefit if they choose your brand. They must know the quality of your brand and what they are getting from the quality of your brand. For instance if a client knows that using your company's cleaning services, he or she will be getting the best cleaning services within his or her budget -the client will definitely go for your brand.

5. Create A Brand Logo And Tagline

Every brand needs to have an identity and your brand identity is its logo as well as a tagline. First let's decipher what a logo and a tagline is. A logo by dictionary meaning is a visual symbol or emblem that acts as a trademark or means of identification of a company or an organization while a tagline is an advertising slogan. Your brand logo is your trademark. If your brand doesn't have a logo or a slogan how will customers and clients identify with your brand. Having a logo and an advertising slogan is very important to the success of your brand. An example is Union Bank in Nigeria. Their logo shows a horse. A horse signifies strong, big and reliable which their slogan "Big, Strong, Reliable" connotes. Another one is Coca-Cola. Their slogan is "Taste the feeling". Anytime you hear taste the feeling you will know they are either advertising Coca-Cola or they are talking about it. My last example is Guaranty Trust Bank. When you hear "Wouldn't you rather bank with us", you will definitely know they are talking about GTBank.

6. Form Your Brand Voice

Every brand must have a voice. It is very important that your brand has a voice.

A brand voice refers to the personality and emotion infused into your a company's communications. A brand voice is not about the creation of a non-human voice. It is about being consistent with the brand voice your are creating that will help your brand position itself as an easily identifiable and authoritative source for your area of expertise. Your brand voice is important because it helps you have a strong brand personality in which you will then have a clear sense of purpose. An example of a brand voice is Apple's brand voice which says Clean. Simple. Confident. Another example is Oeidonline Couriers which their brand voice states Fast. Sustainability. Reliable. So if you don't have a brand voice go and create one for your brand today.

7. Build A Brand Message And Elevator Speech

This is very important for the growth of any brand. Every brand must have a brand message and an elevator speech. When a client or customer look at your brand, they must see the message your brand is trying to pass. They must be able to connect with your brand through its brand message and elevator speech. An example is Union Bank. When the bank's slogan reads "Big, Strong, Reliable", it is passing a message to its customers and clients that their bank is Reliable meaning their brand can be depended on. When the bank says it is Strong and Big means that it is big enough to content every client and customer and that it is strong enough to carry all the needs and worries of its clients and customers.

8. Let Your Brand Personality Shine

Where ever you go make sure the personality of your brand shines. Your brand personality must outshine other brand in your niché where ever it goes. People must be able to easily identify a brand personality in a room or in gathering without asking the brand owner or CEO. This is important for the growth of any brand. Your brand should be able to speak for itself without any introduction. If one walks into a room where an Apple product is placed, one can easily identify with the brand without asking questions about the brand. An Apple product speaks for itself without any introduction to the brand. Another fine example is Coca-Cola. The brand always speaks for itself without any introduction.

9. Integrate Your Brand Into Every Aspect Of Your Business

This step is to combine compatible elements of your brand in order to incorporate them into every aspect of your business. By this you are embodying your brand into your business proper. This is very important for every business. These are four steps to help you with the integration of your brand into every aspect of your business:

A. Build and refine your corporate vision.

B. Conduct a vigorous marketing analysis.

C. Understand your ideal buyers.

D. Develop a compelling value proposition.

10. Stay True To Your Brand Building

Staying true to your brand building is the major key to your brand growth. In brand building one must be consistent with your brand voice, brand personality, brand message, brand logo, brand mission statement, brand slogan, brand elevator speech, brand standard, brand target audience and every aspect of your brand. If there is consistency in your brand, clients and customers will sort out for your brand in your brand industry.

11. Be Your Brand's Biggest Advocate

One thing that some brand owners don't do is advocate for their brand everywhere they go. The biggest deservice one can do to his or her brand is not to advocate for his or her brand. If it is possible one can even carry a placard advocating for his or her brand. You need to be the biggest advocate for your brand and everything your brand does. In your home, on social media, at gatherings, at business events, in church, at the mosque, at parties don't forget to always advocate for your brands there. Your new client or customer might be there. There is no forbidden place to advocate for one's brand. 

If a brand owner can try these steps it will help in the building and growth of one's brand.